Cookie & Tracking Notice
Last updated: October 3, 2026
This notice lists exactly what RAVE™ stores in your browser. It covers the RAVE™ pixel that runs on our customers' websites, and the RAVE™ website and dashboard at rave.cxformula.com, run by CXFormula LLC. More detail is in our Privacy Policy.
The RAVE™ pixel on customers' websites
The pixel sets no cookies. It uses your browser's local storage and session storage, which stay on the website you are visiting and are not readable by other sites. It loads no fonts, ads or third-party scripts.
| Name | Type | How long | Why |
|---|---|---|---|
rave_vid | Local storage | Until cleared | A random visitor ID (not linked to your name or email unless the site sends both). Used for live visitor counts, to show the same message variant on each visit, to put a fixed share of visitors in the A/B holdout group, and to connect a later signup or purchase to cards seen earlier. |
rave_exp_<campaign> | Session storage | Until the tab closes | Records that this visit was already counted for a campaign, so the A/B measurement counts each visit once. |
rave_shown_<campaign> | Session storage | Until the tab closes | How many cards were shown this visit, so the site's per-visit maximum is respected. |
rave_closed | Session storage | Until the tab closes | You closed a card, so no more cards appear during this visit. |
What the pixel sends to RAVE™
- On load: the page path and your visitor ID (page view), then a heartbeat every 30 seconds while the tab is visible, for "viewing now" counts.
- The full page address, to decide which of the site's campaigns apply. RAVE™ uses it for that decision and does not store it.
- Which campaign and card were shown, hovered or clicked, and whether you reached the site's goal page, for analytics and A/B results.
- Only if the site turned on form capture for that page: the email, first name and last name you submit in a form there. Only if the site calls
Rave.track: the name, email, city, product and step the site passes. Emails are hashed on arrival and never stored, and only the first letter of a last name is kept. - Your IP address reaches our host with each request, as it does for any website. It is used to look up your approximate city, region and country when an activity entry is recorded, and is not stored by RAVE™.
To reset or remove the visitor ID, clear the site data for that website in your browser settings. To remove activity entries linked to your email from every RAVE™ customer, use delete my data.
The RAVE™ website and dashboard
| Name | Type | How long | Why |
|---|---|---|---|
sb-<project>-auth-token (may be split into .0, .1 …) | First-party cookie | Up to 400 days; removed when you sign out | Strictly necessary: keeps you signed in to the RAVE™ dashboard (set by our authentication provider, Supabase). |
rave_acq | First-party cookie (HTTP-only) | 90 days | Remembers how you first found RAVE™ (UTM tags, referring site, landing page, country) so it can be saved on your account if you sign up. Set only on marketing pages and only when you arrive with campaign tags or from another site. |
We don't use third-party advertising or analytics cookies on rave.cxformula.com or in the dashboard. When you pay, Stripe's checkout and billing pages (on stripe.com) set their own cookies for fraud prevention; see Stripe's privacy policy.
For RAVE™ customers: text for your privacy policy
You are responsible for telling your visitors about RAVE™ and, where the law requires it (for example in the EU and UK), for getting consent before the pixel stores its visitor ID. You can load the pixel from your consent tool only after consent. Here is a starting point to adapt with your own lawyer:
Social proof notifications (RAVE™)
We use RAVE™, a service from CXFormula LLC, to show real recent activity on our
pages, such as "Sarah K. from Austin, TX just joined." When you sign up or buy,
we may share your first name, last name, email address and approximate location
with RAVE™. RAVE™ stores your email only as a one-way hash, keeps only the
initial of your last name, and shows other visitors at most your first name,
last initial, city and region. RAVE™ also stores
a random visitor ID in your browser's local storage (no cookies) to count
visitors, measure how the notifications perform, and avoid repeating them.
RAVE™ processes this data on our behalf. You can remove your activity at
https://rave.cxformula.com/privacy/delete or by contacting us. Learn more at
https://rave.cxformula.com/privacy.If you turned on form capture, add: "When you submit a form on [page], RAVE™ reads the name and email fields to show the signup." Questions: support@cxformula.com.
Changes
We update this notice when what RAVE™ stores changes, and change the "Last updated" date above.