RAVE™

Terms of Service

Last updated: October 3, 2026

These terms are the agreement between CXFormula LLC ("CXFormula", "we", "us") and the business that creates a RAVE™ account ("Customer", "you"). They cover the RAVE™ website at rave.cxformula.com, the dashboard, the RAVE™ pixel, the APIs and webhooks, and RAVE™ AI (together, the "Service"). By creating an account, or by using the Service on behalf of a business, you agree to these terms and confirm you have authority to bind that business. Our Privacy Policy, Cookie Notice and Data Processing Agreement are part of this agreement.

1. What RAVE™ does

RAVE™ shows real activity on your websites and funnels: RAVE™ Alert cards (one person's action, such as "Sarah K. just joined"), RAVE™ Count cards (a group number, such as people who joined in the last hour or people viewing now) and RAVE™ Live cards (content engagement). Activity reaches RAVE™ through webhooks from your tools, the RAVE™ pixel (page views, form capture and Rave.track), our API and verified imports. RAVE™ also measures the effect of cards with an A/B holdout and offers an optional AI coach.

2. Accounts and users

  • You need an account to use the dashboard. Sign-in is by emailed link, so keep control of the email inboxes your users sign in with.
  • An account holds one or more workspaces; each workspace holds sites and campaigns. The account owner can invite team members and decide which workspaces they can see. You are responsible for everything done under your account and for removing users who should no longer have access.
  • Account information must be accurate. Tell us right away at support@cxformula.com if you think your account has been misused.
  • Our support staff may view your account to help you, and may act in it only through a time-limited, audit-logged access grant, for support, security or billing reasons.

3. Agency and client accounts

On plans that include agency features, you may create client workspaces and invite your clients' users, and on white-label plans show your own name ("Verified by your brand") and colors. If you use RAVE™ for clients:

  • You are our customer and are responsible for your clients' use of RAVE™ as if it were your own, including their compliance with these terms.
  • You must have each client's authorization to install RAVE™ on their sites and to process their visitors' data.
  • Client workspaces use your plan's limits. If you stop paying, or your plan no longer includes agency features, client workspaces may be paused (not deleted) as described in section 7.
  • Your clients do not get a separate contract with us unless we sign one with them directly.

4. Subscriptions and plan versions

  • Plans, prices, limits and features are shown on our pricing page and in your Billing page. Fees are in U.S. dollars and exclude taxes, which you pay where they apply.
  • Each plan is sold in numbered versions. When you subscribe, you stay on the version you bought (its price, limits and features) until you change plans or we move you under section 6. Publishing a new version for new customers does not change yours.
  • Payments are processed by Stripe. You authorize us, through Stripe, to charge your payment method for each billing period in advance.
  • Some plans (for example Enterprise) are sold by quote at hello@cxformula.com; a signed order form wins over these terms where they conflict.

5. Free trials

  • New accounts get a free trial of Pro-level features. The trial length, and whether a card is required to start it, are shown when you sign up (currently 14 days, no card required). Trial limits are lower than paid Pro limits, including a total RAVE™ AI allowance for the whole trial.
  • If you started without a card: when the trial ends (on day 15 of a 14-day trial) and you have not chosen a plan, RAVE™ cards pause on your sites. Your pages keep working, the pixel can stay installed, and your campaigns, settings and events are kept. Choose a plan and cards come back right away.
  • If you started with a card: your paid subscription starts automatically at the end of the trial and your card is charged, unless you cancel before the trial ends.
  • We send reminders before the trial ends. One trial per business; we may end trials that are abused.

6. Renewals, cancellation, refunds and price changes

  • Subscriptions renew automatically for the same billing period (monthly or annual) until canceled.
  • You can cancel anytime from Billing (through the Stripe customer portal) or by emailing support@cxformula.com. Cancellation takes effect at the end of the current paid period; you keep access until then. After that, cards pause and your data is kept as described in our Privacy Policy until you ask us to delete it.
  • No refunds. All fees are non-refundable, including for partial billing periods, unused seats, sites or visitors, downgrades and cancellations, except where a refund is required by law. If you think you were charged in error, contact support@cxformula.com.
  • Price changes: we may change prices or move customers to a newer plan version. We will tell you by email at least 30 days before a price increase applies to you, and it takes effect at your next renewal after that notice. If you don't agree, you can cancel before it takes effect.
  • If a payment fails, we may retry it and, after notice, pause cards until the balance is paid. Disputed charges may lead to a pause while we investigate.

7. Usage limits and over-limit behavior

Plans include limits on monthly unique visitors, sites, team seats, client workspaces and RAVE™ AI requests. Going over a limit never deletes your data:

  • Visitors: after you pass your monthly unique-visitor limit, cards keep showing for a 10% grace, then pause until the next month or until you upgrade. Tracking and webhooks keep recording, and your pages are not affected.
  • Sites and client workspaces: those beyond your plan's limit (newest first) are paused, meaning their cards don't show on your funnels. Nothing is removed.
  • Seats: team members beyond your seat limit (newest first) become read-only. The account owner always keeps full access.
  • RAVE™ AI: once the monthly allowance is used, the coach is unavailable until the next month or an upgrade.
  • All of these lift as soon as you upgrade or get back under the limit. We notify you in the dashboard and, where set up, by email.

8. Your responsibilities

RAVE™ exists to show real momentum. By using it you agree that:

  • You only show real activity. Every name, number and action RAVE™ displays must reflect something that actually happened. You will not create, import or send fake, purchased, scripted or fabricated activity, invent numbers, or use RAVE™ to imply scarcity, urgency or popularity that is not true. Test events are for testing only.
  • Verified proof rules. When you import past activity, you must confirm it is real and that you have the right to show it. Rows we can't verify against your connected source stay pending and are not shown until you review them; you are responsible for any row you approve. Activity you add manually or approve after review is not labeled "verified". You will not try to make unverified activity appear verified.
  • Lawful basis and notice. You are the controller of the personal data of people who visit or buy from your sites. You must have a lawful basis (and any consent required by law, including for storage on visitors' devices) to collect that data and show first names, last initials and approximate locations, and you must keep a privacy notice on each site where RAVE™ runs that describes RAVE™. A suggested paragraph is on our Cookie Notice.
  • Data you send. Send RAVE™ only the fields it needs (name, email, city, product, step). Do not send sensitive data such as health, financial account, government ID, precise location or children's data, or form fields beyond those RAVE™ captures.
  • You comply with all laws that apply to your marketing, including consumer protection and advertising rules (for example, the FTC Act).
  • You keep your site keys, campaign webhook URLs, API keys and signing secrets confidential and rotate them if exposed.

9. Acceptable use

You will not, and will not let anyone else:

  • use RAVE™ for illegal, deceptive, harassing, hateful, adult or harmful content, or on sites that sell illegal goods or services;
  • display people's information without the right to do so, or try to re-identify people from hashed or pseudonymous data;
  • probe, scan, overload or interfere with the Service, bypass limits or security, or access other customers' data;
  • copy, resell, sublicense or reverse engineer the Service (except as the law allows), or use it to build a competing product;
  • remove or alter RAVE™ trademarks, the "Verified" label rules, or legal notices.

We may pause cards, keys or accounts that break these rules or put the Service or others at risk, and will tell you why when we can.

10. API use

API keys are tied to a workspace. Use them only from your servers, within the documented rate limits, and as described in the API docs. We may change or retire endpoints; for breaking changes to the public v1 API we will give reasonable notice when we can. We may throttle or revoke keys that are abused or exposed.

11. AI features

  • RAVE™ AI suggests card text and campaign changes using a third-party model (Anthropic). It only runs when you ask for it. We send it your campaign settings, card text and aggregated analytics, not visitor names or emails.
  • AI output can be wrong, incomplete or not suited to your business. You must review suggestions before you use them, and you are responsible for the content you publish. Auto-optimize, if you turn it on, shifts traffic between your own variants based on measured results and logs each change.
  • You may use the suggestions you accept. Similar suggestions may be given to other customers.

12. Intellectual property and trademarks

We own the Service, the RAVE™ software, card designs and documentation, and the RAVE™, Visible Momentum™ and CXFormula names, logos and badges. We grant you a limited, non-exclusive, non-transferable right to use the Service and to display RAVE™ cards and badges on your sites during your subscription. You may not use our trademarks in other ways without written permission.

You own your content and data. You give us permission to host, process and display it only to provide, secure and improve the Service and as your settings and instructions direct. We may use aggregated, de-identified statistics that don't identify you or any person to run and improve RAVE™.

13. Feedback

If you send us ideas or suggestions, we may use them without obligation to you.

14. Confidentiality

Each party will protect the other's non-public information it receives under this agreement with reasonable care, use it only for this agreement, and share it only with people who need it and are bound to protect it. This does not cover information that is public, already known, independently developed or rightfully received from someone else, or disclosures the law requires (with notice where allowed).

15. Disclaimers

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE". TO THE EXTENT THE LAW ALLOWS, WE DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE AND NON-INFRINGEMENT. We don't promise that RAVE™ will be uninterrupted or error-free, that cards will show on every page or device, or that RAVE™ will increase conversions or revenue. A/B results are statistical estimates.

16. Limitation of liability

TO THE EXTENT THE LAW ALLOWS: (a) NEITHER PARTY IS LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR PUNITIVE DAMAGES, OR LOST PROFITS, REVENUE, DATA OR GOODWILL; AND (b) EACH PARTY'S TOTAL LIABILITY UNDER THIS AGREEMENT IS LIMITED TO THE AMOUNTS YOU PAID US FOR THE SERVICE IN THE 12 MONTHS BEFORE THE EVENT GIVING RISE TO THE CLAIM. These limits don't apply to your payment obligations, your indemnity duties, or a party's fraud or willful misconduct.

17. Indemnity

You will defend and indemnify CXFormula, its members, officers and staff against third-party claims, and related losses and reasonable legal fees, arising from your content or data, the activity you display, your sites and marketing, your clients (for agency accounts), or your breach of these terms or the law. We will tell you promptly about the claim and let you control the defense, and you won't settle it in a way that admits fault for us without our consent.

18. Term and termination

  • This agreement lasts while you have an account. You can close your account anytime by canceling and asking us to delete it.
  • We may suspend or end your access if you materially breach these terms and don't fix it within 10 days of notice, right away for serious misuse (such as fake activity or security abuse), or with 30 days' notice if we stop offering RAVE™.
  • After termination, cards stop showing. You can ask us to export your data within 30 days. We then delete your data as described in our Privacy Policy and DPA. Sections that by their nature should survive (fees owed, IP, confidentiality, disclaimers, liability, indemnity, governing law) survive.

19. Governing law and venue

These terms are governed by the laws of the State of New Jersey, without regard to its conflict-of-laws rules. Any dispute will be brought only in the Superior Court of New Jersey, Bergen County, or the United States District Court for the District of New Jersey, and both parties consent to the exclusive jurisdiction and venue of those courts. Either party may seek an injunction in any court to protect its IP or confidential information.

20. General

  • You may not assign this agreement without our consent, except with a sale of your business. We may assign it to an affiliate or a successor.
  • Neither party is liable for delays caused by events beyond its reasonable control.
  • If part of these terms is unenforceable, the rest stays in effect. Not enforcing a right is not a waiver.
  • This agreement (with any signed order form) is the entire agreement about the Service. We may list you as a customer unless you ask us not to.

21. Changes to these terms

We may update these terms. For material changes we will notify account owners by email or in the dashboard at least 30 days before they take effect, except changes required by law or for new features, which can take effect sooner. The "Last updated" date above shows the current version. Continuing to use the Service after changes take effect means you accept them; if you don't, you can cancel.

22. Contact

CXFormula LLC, 60 Whitney Road, Suite 13, Mahwah, NJ 07430, USA. Support, privacy and data requests: support@cxformula.com. Sales: hello@cxformula.com.