HighLevel

Pixel in funnel/website settings; workflow Webhook action for events.

HighLevel (GoHighLevel) takes the pixel in each funnel's or website's settings and sends events from a workflow.

1. Add the pixel

Sites → Funnels/Websites → your funnel → Settings → Head tracking code. Paste the snippet and save.

<script async src="https://rave.cxformula.com/pixel.js" data-site="YOUR_SITE_KEY"></script>

2. Workflow webhook

1. Automation → Workflows → Create workflow. Trigger: Form Submitted, Order Submitted or Contact Tag.
2. Add action Webhook, method POST, URL https://rave.cxformula.com/api/ingest/YOUR_CAMPAIGN_KEY?source=ghl&event=signup (use event=purchase for orders).
3. Custom data: first_name = {{contact.first_name}}, last_name = {{contact.last_name}}, email = {{contact.email}}, city = {{contact.city}}, state = {{contact.state}}.
4. Publish the workflow and submit a test opt-in.

Already tagging buyers or registrants in HighLevel? Follow the recipe: HighLevel: show proof when a tag is added.