Webflow

Project settings custom code; form capture or Zapier for submissions.

1. Add the pixel

Project settings → Custom code → Head code. Paste the snippet, save, and publish the site (custom code only runs on the published domain).

<script async src="https://rave.cxformula.com/pixel.js" data-site="YOUR_SITE_KEY"></script>

2. Send events

Use auto form capture on pages with Webflow forms, or Project settings → Forms → Webhooks / Zapier for “New form submission” pointed at your campaign webhook. Webflow Ecommerce orders: Integrations → Webhooks → Order created with ?event=purchase.