WordPress

Header snippet via your theme or a header/footer plugin; form capture for opt-ins.

1. Add the pixel

• With a plugin such as WPCode or Insert Headers and Footers: Code Snippets → Header & Footer → Header, paste, save.
• Or in a block theme: Appearance → Editor and add a Custom HTML block to the header template part.

<script async src="https://rave.cxformula.com/pixel.js" data-site="YOUR_SITE_KEY"></script>

2. Capture opt-ins

Most form plugins (WPForms, Gravity Forms, Elementor) work with RAVE™'s auto form capture: in your campaign's Sources tab, add a capture rule for the page with the form. WooCommerce orders: use a webhook (WooCommerce → Settings → Advanced → Webhooks, topic “Order created”) with ?event=purchase.