Send ClickFunnels opt-ins and purchases to RAVE™

ClickFunnels 2.0 can send a webhook whenever someone opts in or buys. Point those webhooks at your RAVE™ campaign and your cards show real people from your funnel.

Install the pixel first if you haven't: Install the pixel on ClickFunnels.

Plan your endpoints

Use one webhook endpoint per signal, each with its own labels, so RAVE™ records the right event type, product and step:

Replace the product names with your own. Use %20 for spaces.

Create the webhook

1. 1

   Copy your campaign's webhook URL

   In RAVE™, open the campaign and its Sources tab, and copy the URL with the labels for this signal.

2. 2

   Open webhooks in ClickFunnels

   In your ClickFunnels workspace, go to Settings → Webhooks (listed under Developers) and click New endpoint.

3. 3

   Paste the URL

   Paste the labeled RAVE™ URL as the endpoint URL.

4. 4

   Choose the event

   Pick Contact identified for opt-ins, or Order completed / One-time offer paid for purchases.

5. 5

   Save

   ClickFunnels sends a test ping when you save, which RAVE™ accepts.

6. 6

   Repeat

   Add one endpoint for each other signal: order form, each upsell.

ClickFunnels sends the contact's name, email and order details; RAVE™ reads them automatically.

Test it

1. Opt in on your live funnel with your own details, or place a test order.
2. In RAVE™, check the campaign's Analytics, or Events, last 7 days on the site's page.
3. Open your funnel page: if the campaign is live, the new person appears within about a minute.

Troubleshooting

• Every event shows as "just joined". The endpoint URL is missing event=purchase or event=upsell.
• Upsell buyers don't show. If the same email bought the main offer, the upsell needs its own step= (for example step=upsell-1), or the duplicate window counts it as the same action.
• The wrong product name shows. Add product= to that endpoint's URL; it overrides what ClickFunnels sends.
• Nothing arrives. Check the campaign isn't paused and that the endpoint is subscribed to the right event.

No webhooks available?

Put Rave.track("purchase", …) on the thank-you page with ClickFunnels merge tags instead. The campaign's Sources tab has a ready-made snippet under Rave.track() for thank-you pages. See /docs/rave-track.

More detail on labels and event types: How webhooks work.