Send events to RAVE™ with Make

In Make (formerly Integromat), an HTTP → Make a request module sends data from any trigger to your RAVE™ campaign's webhook URL.

Build the scenario

1. 1

   Start with your trigger

   Any module that produces a new contact, order or entry.

2. 2

   Add an HTTP module

   Add HTTP → Make a request after the trigger.

3. 3

   Set the URL and method

   Paste your campaign's webhook URL with labels, for example https://rave.cxformula.com/api/ingest/YOUR_CAMPAIGN_KEY?source=make&event=signup, and set the method to POST.

4. 4

   Set the body

   Body type Raw, content type JSON.

5. 5

   Map the request content

   Add the fields below, mapped from your trigger.

6. 6

   Run once, then schedule

   Click Run once to test, check RAVE™, then turn the scenario on.

Get the webhook URL from the campaign's Sources tab in RAVE™. Under Setup guides, pick Make and fill in event, product and step to build the full URL.

Request content

Map these from your trigger. Send whichever you have; RAVE™ needs at least a first name or an email.

{
  "first_name": "{{1.first_name}}",
  "last_name": "{{1.last_name}}",
  "email": "{{1.email}}",
  "city": "{{1.city}}",
  "state": "{{1.state}}",
  "country": "{{1.country}}",
  "product": "{{1.product}}"
}

{{1.first_name}} stands for the field from module 1 in your scenario; pick the real fields from Make's mapping panel.

Labels for different signals

• Opt-in: ?source=make&event=signup
• Purchase: ?source=make&event=purchase&product=Ultimate%20Pack
• Webinar attendance: ?source=make&event=attended&product=Live%20Workshop

Use one HTTP module per signal, or a router with one HTTP module per branch.

Test it

1. Click Run once and trigger the event. The HTTP module's output should show {"ok":true}.
2. Check the campaign's Analytics in RAVE™.
3. If the campaign is live, the person appears on your site within about a minute.

Troubleshooting

• The response says skipped. The campaign is paused, or the body had no first name and no email.
• The response says deduped. The same email already did the same thing within the campaign's duplicate window.
• An "unreadable body" error. Check the body type is Raw with content type JSON and that the JSON is valid (watch for missing commas or quotes).
• Names show as merge text. Make sure each value is a mapped field, not typed text.

More detail on labels and event types: How webhooks work.