RAVE™ AI coach

The RAVE™ AI coach helps you write better card wording and tune your campaigns from your own data. It only suggests: nothing changes until you apply it, and every change it makes is logged.

Where to find it

• AI coach in the workspace sidebar (under Proof) lists your campaigns. Click Open AI coach on one.
• Inside a campaign, open the RAVE™ AI tab next to the other settings tabs.

Suggest messages

The coach writes five alternative headlines and highlight lines for one card, based on the card's settings, your current wording, your offer and the page the campaign runs on (RAVE™ reads the page title, description and headings for context).

1. 1

   Pick a card

   In the Suggest messages box, choose the card from the list.

2. 2

   Ask for ideas

   Click Suggest messages. Each idea comes with a one-line reason it could convert better.

3. 3

   Choose the ones to test

   Tick or untick ideas.

4. 4

   Add them

   Click Add N as split-test variants. They appear on the Cards tab as message variants.

If the card had no variants yet, its current wording is kept as variant A, so the test always has a control. Traffic is split evenly across all variants, up to 10 per card.

The coach follows a few rules: short headlines, no invented numbers, names, scarcity or urgency, and never implying someone did something they didn't.

Review my campaign

Click Review my campaign and the coach reads the campaign's settings and the last 30 days of analytics, then gives a short summary and up to six recommendations, most valuable first. Each recommendation is marked high, medium or low impact and explains the numbers behind it.

Many recommendations have an Apply button that makes the change in one click. The coach can only apply this small set of changes:

• timing (initial delay, display time, gap, max per visit)
• card position
• turning a card on or off
• adding a hide rule for a page
• setting the holdout percentage
• setting a card's minimum count

Anything else is advice for you to act on yourself. If there isn't enough data yet, the coach says so and suggests how to get it, for example by setting a holdout and a conversion goal.

Auto-optimize

Turn on Auto-optimize at the bottom of the RAVE™ AI tab and RAVE™ checks each card's split test once a day. It acts only when:

• the card has at least two variants,
• every variant has 200 or more impressions in the last 30 days, and
• the leading variant beats every other variant with at least 95% confidence.

When that happens, each losing variant gives half of its weight to the winner. Losers never drop below a small share (a weight of 5), so the test can keep learning if results change. Auto-optimize runs only on live campaigns and only on plans that include it.

Change log

The Change log lists every AI change: variants added, recommendations applied (marked "You") and auto-optimize shifts (marked "Auto-optimize"), with the date and time.

Request limits

Each Suggest messages or Review my campaign click uses one AI request. Adding variants, applying a recommendation and turning auto-optimize on or off are free.

• Requests are counted per workspace, per calendar month, up to the number your plan includes.
• The free trial includes 20 AI requests for the whole trial, not per month.
• When you run out, the coach says so. Upgrade for more, or wait until next month.

See Plans, trials and billing for what your plan includes.

What the AI sees

RAVE™ AI receives campaign settings, card text and aggregated analytics. It never receives visitor names or email addresses. See Privacy and data deletion.

Troubleshooting

• No RAVE™ AI tab or AI coach link: your plan may not include the AI coach, or it isn't enabled yet.
• "You've used all … RAVE™ AI requests this month": you've reached your plan's allowance.
• Auto-optimize hasn't changed anything: the test probably hasn't reached 200 impressions per variant or 95% confidence yet.